Created a brand strategy, brand mark, and brand identity for a fictitious brand aimed at addressing a real world social or environmental issue, showcased through a targeted branded application and a professional Behance presentation.
As a passionate final year design student, I'm embarking on a creative journey fueled by curiosity and a deep love for visual storytelling especially the ones that don’t get told enough. That’s what led me to work closely with the disability community, particularly around achondroplasia. Over the years, I’ve been lucky enough to co-lead some of Sri Lanka’s biggest disability advocacy efforts, and currently serve as Vice President for the Little People Association of Sri Lanka. Design became my way of turning conversations into change. Whether it’s building an app with real user feedback, animating ideas in After Effects, or bringing objects to life through 3D modelling, I love using visuals to make ideas clearer and experiences more inclusive. I’m also big on branding making sure the way things look actually lines up with what they mean.
If you’re into inclusive design, storytelling that’s grounded in real voices, or just want to geek out over cool animations, let’s chat.
I started by digging into the problems people face with cosmetics, and the biggest one I found was skin irritation like burning sensations. Since most cosmetic products target women, that became my main focus. When I got to brainstorming, I wanted the brand to be raw and honest, showing the truth without sugarcoating it. So, fire felt like the perfect symbol for burning both the skin and the desire part of the name. That’s how I landed on Burning Desires. The logo is pretty straightforward a woman’s silhouette wrapped in flames and the packaging keeps that honesty going with taglines like “Already tested, so feel free.” It’s all about being upfront and real.
The problem is that most cosmetic brands hide the risks of their ingredients behind feel good promises, so people don’t really know what they’re putting on their skin. My solution was to create a brand that flips that on its head using potent, even controversial ingredients to make people stop, think, and see the raw, unfiltered side of skincare.
Visual Identity
Brand Strategy
Insight
Thinking
View the brandmark development process here.